Denim Day 2016


Worcester, MA (September 13, 2016) –  Insurance Marketing Agencies (IMA) will be participating in The American Cancer Society Denim Day on October 7th.  

Denim Day is a fundraiser created with one goal in mind: To finish the fight against breast cancer.  Participants who donate $5 or more to this cause are permitted to wear jeans to work in exchange. 

IMA is excited to be involved with such an important charity, yet again. “We are all looking forward to Denim Day and this is our 16th year participating. This cause is near and dear to our hearts.” says Peter Herman, President of IMA. 

Donations to the cause will help fund groundbreaking breast cancer research; provide free, comprehensive information and support to those touched by breast cancer; and help people take steps to reduce their breast cancer risk or find it early when it’s most treatable.

Denim Day has raised over $95 million in the fight against breast cancer since its creation in 1996.  IMA is a proud contributor, and honored to be going casual for the cause. You can donate to this exceptional cause through IMA’s team here: 

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