Merger of two century-old family run insurance agencies reflects growing consolidation in the larger industry

Worcester, MA (February 1, 2025) – Insurance Marketing Agencies (IMA) today announced its merger with Bullock Insurance Agency, effective February 1, 2025. This historic consolidation strengthens IMA’s position in personal lines and expands its carrier relationships in New England.

“We are excited to welcome Bullock Insurance Agency to the IMA family and look forward to working with Nancy, Asha and Mary Ann” said Peter Herman, President of IMA. “Much like Bullock, IMA is a family run agency who value service and pride ourselves in going above and beyond for our customers.”

Bullock Insurance Agency, a well-respected name in the Worcester community, brings a wealth of experience and a strong client base to IMA.

“We are very excited about joining forces with IMA,” said Bullock owner and principal Nancy M. Gervais, “as it will afford us new markets and the opportunity to better service our clients.”

Mr. Herman added that “from the first time we all met, we knew instantly that this would be a good fit.”

IMA plans to seamlessly integrate Bullock Insurance Agency into its existing operations, ensuring minimal disruption for clients. All Bullock Insurance Agency clients can expect continued excellent service and support.

About Insurance Marketing Agencies

IMA is one of New England’s largest privately held independent insurance agencies. Headquartered in Worcester, MA it has been family owned and operated for 100 years. With a team of over 50 insurance professionals, IMA specializes in offering concierge risk management services to a select group of commercial clients.

About Bullock Insurance Agency

Founded in 1918 and headquartered in Worcester, Massachusetts, Bullock Insurance Agency is a privately held firm specializing in personal insurance solutions. Under the leadership of owner Nancy Gervais—who brings six decades of industry expertise—Bullock Insurance Agency continues its tradition of excellence and client-focused service. In addition to personal insurance, the agency offers notary and brokerage services, ensuring a seamless and reliable experience for its customers.